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The click4gay network is made to fit the specific
needs of customers who are looking to make their brands and/or
products known to internet consumers with a superior purchasing
power. The gay market is an exceptional case since it is largely made up of Double Income No Kids families (DINKs).
A Forrester Research study published underscores the affinity of gays for the Internet. The community has been using the Internet to a greater extent and for a longer period of time than the rest of the population, purchases more on-line (63% as against 53% for heterosexuals questioned), has more high-speed connections (31% as against 23%) and makes more financial transactions over the Net (35% as against 26%).
Another element: 33% of gay homes purchase more than half of their vacation trips on-line...
A survey conducted by Harris Interactive and Witeck-Combs Communications, Inc. reveals that consumers who self-identify as lesbian, gay, bisexual and transgender (LGBT) have deeper trust for products and brands that not only target gay consumers, but even more so for products offered by companies that have progressive policies toward gay and lesbian employees. Fifty-six percent of all gays sampled agreed that they trust brands more from progressive companies -- with 41% reporting they strongly agree.
The click4gay technology allows you to manage your customers’
campaigns anytime, anywhere, by using multiple keywords or URL
categories. Generate targeted traffic on your clients’ sites by positioning promotional links on the most important network of sites dedicated to the community. This form of advertising is based on performance since your clients only pay for clicks generated by users who visit their sites. The minimum bid is $0.10 USD, which is about 40% less than on the most popular paying positioning systems. There is no minimum monthly payment and no registration fee.
Finally, with click4gay, you will be able to associate a different
description to each chosen keyword which will noticeably increase
the click rate on each positioned URL. Numerous target filters
are also available to maximize your campaigns.
click4gay offers special conditions to advertising and media placement professionals to help them manage their clients’ campaigns!
Contact us for further details:
Click4gay - C4AD Inc.
3575 St-Laurent Boul., Suite 122
Montreal, Quebec H2X 2T7 Canada
Phone : 514 223-9625
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